The 1945 Sears Christmas Book - Paperback

by Sears Roebuck and Co (Author)

The much-anticipated arrival of the Sears gift catalog in American homes marked the start of the holiday season during the mid-twentieth century. This facsimile of the Sears, Roebuck and Co.'s 1945 Christmas edition offers a nostalgic look back at consumer goods of the era, from dolls and toy trains to housewares, clothing, furniture, candy, and a selection of gifts for the men and women just coming home from fighting in World War II. Also reproduced here is an insightful and spiritual poem, "Christmas Peace," which the Sears marketing director included in the original mailing to commemorate the end of the war.

Back Jacket

"For this is the year of Victory - and Peace."

From dolls and toy trains to housewares, clothing, furniture, and candy, the much-anticipated arrival of the Sears gift catalog in American homes marked the start of the holiday season. This facsimile of the Sears, Roebuck and Co.'s 1945 Christmas edition includes a selection of gifts for American armed forces coming home from World War II. In addition, as the nation finally found itself at peace, the Sears marketing director was inspired to write an insightful and spiritual poem, "Christmas Peace," included in the original mailing to commemorate the end of the war. A unique Americana collectible that offers a look back at consumer goods of the era, this edition will delight both collectors and nostalgia enthusiasts.